21 min listen
What Applebee's is doing differently to get through 2020
What Applebee's is doing differently to get through 2020
ratings:
Length:
24 minutes
Released:
Dec 2, 2020
Format:
Podcast episode
Description
Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.
Released:
Dec 2, 2020
Format:
Podcast episode
Titles in the series (100)
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief