From Meyer Hatchery it’s The Coop - where we talk all things poultry in hopes of inspiring crazy chicken keepers and educating future flock owners. I’m your host Kendra and on the show today we’re talking about breeding traits! Sound boring? Well, keep listening, because we’ve brought in Meyer Hatchery’s Breed Flock Manager, Alex to share her expansive knowledge on how to select the best traits, along with answering some of the questions you asked on social media. This includes things like that tricky blue gene if there’s really a difference between hatchery broilers and how we’re breaking the industry standard when it comes to the term “hatchery quality”. Oh and at some point in this episode, Alex spills the beans giving you an exclusive first look at new breeds coming to Meyer Hatchery. But first, let’s start with an inside peek at our breeding program and what a Breed Flock Manager exactly does? In this episode you'll: Discover How To Identify & Select Breeding TraitsLearn How Meyer Hatchery Breaks The Mold of Hatchery QualityHear Alex's Favorite BreedsCatch New Breeds Coming To Meyer Hatchery!Important Links:Barred RockDelawareBlue AmeraucanaCornish CrossBlue Gene - help deskABC’s of Poultry GeneticsAn Introduction To Heritage BreedsAPA Standard of Perfection