Your brand strategy (or brand DNA, as we like to call it) is your business's north star. It communicates the who, what, how, and why of your brand. It instils consistency and has the power to help you and your brand stand out in a noisy, crowded space. But what exactly IS a brand strategy, how do you create one, and what does it include? All this and more in today's episode fam, which you can back up with our FREE (yes free, just for you) masterclass that dives into a step by step guide to curating your own brand DNA. Just follow the link to sign up: www.wordfettigroup.com/freemasterclass