G. Elliott Morris is a data journalist for The Economist. In July 2022, he’s releasing his first book, Strength in Numbers: How Polls Work and Why We Need Them. The book takes a critical look at the history and current use of public opinion polling and the role it plays in democracy. Morris also contributed to The Economist’s 2020 presidential election forecasts. We talk about how he got involved in all of this, sources of error in polling, and the importance of opinion polls.Also in this episode, we hear from Andrew Kozak (@andrewkozaktv), meteorologist for Spectrum News 1 in Ohio. He shares how weather forecasting works and common misconceptions about forecasts.  Some music sourced from Blue Dot Sessions.For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/polls-polling-g-elliott-morris/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.