This week the main topics we talked about were focused on understanding human emotions while creating effective science communication strategies, conservation campaigns and understanding the opinions that influence policies and regulations. Human emotions plays a big role in the receptiveness of conservation messaging and policies. We discussed how important it is to consider this dimension when crafting our science communication. Southern Resident killer whales and their food web were a case study that we talked about. We also covered a few news topics including sperm whale cultural transmission of hunting evasion techniques and North Atlantic right whale calves.