In this episode of The Artist Business Plan we sit down with Magnus Resch, a best selling author who knows how to fix your art career. He leads an awesome masterclass on helping artists which includes networking, brand positioning, and more. Tip: there are insiders in the art world who can give you all the access, and you need to know how to connect with them, listen to find out!
“There is no such thing as good art or bad art there is good marketing and bad marketing."- Magnus Resch
Guest: Magnus Resch is an art-market economist, serial entrepreneur and bestselling author as well as a Professor for art management, lecturing at Yale University. He holds a Ph.D. in economics and studied at Harvard, the LSE and University of St. Gallen. Magnus focuses on the intersection of art, money and technology. He is considered one of the most controversial experts on the art market. His previous books include "Management of art Galleries" and "100 Secrets of the art world", both bestsellers. Magnus' career has been portrayed in a Harvard Business School case study and in various articles with the New York Times, Wall Street Journal, Vanity Fair and the Financial Times. 
Check out his book! https://www.amazon.com/gp/product/1838662421/ref=as_li_tl?ie=UTF8&tag=magre0c-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1838662421&linkId=d8149f51331edb36c30eac0a785f664d (https://www.amazon.com/gp/product/1838662421/ref=as_li_tl?ie=UTF8&tag=magre0c-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1838662421&linkId=d8149f51331edb36c30eac0a785f664d) 
For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit http://www.superfine.world/ (www.superfine.world )
IG: https://www.instagram.com/superfineartfair/?hl=en (@superfineartfair)
IG: https://www.instagram.com/magnusresch/?hl=en (@magnusresch)
If you want to submit a listener question you can email it to kelsey@superfine.world for a chance of it being answered by Alex, James, and our guest!
Hosted and Executive Produced by James Miille and Alexander Mitow
Executive Producer/Producer : Kelsey Susino
Written by: Kelsey Susino, Alexander Mitow, and James Miille
Audio Edited by: Federico Solar Fernandez