According to my guest, there are no natural-born experts when it comes to dealing with the media. Even the legends need help speaking in front of the camera. Why is it then, that so many people who are in a position to speak with the press about positive media coverage, dealing with a contentious issue, or managing a full-blown crisis, choose not to receive the training to help them put their organization in the best light possible? Listen to this week’s guest, Warren Weeks, tell you why he is Canada's most in-demand media trainer. You can find Warren Weeks on Twitter @warren_weeks or his website www.mediatrainingtoronto.com. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020