A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. This episode with veteran public relations expert Edward Segal is based on the premise: it's not a matter if a crisis will hit, it's WHEN. Listen to anecdotes, stories and lessons on how to prepare for, create, manage and communicate in crisis situations. In this episode, the 10 Rs of Crisis Management. Mentioned on the podcast:Colonial Pipeline paid ransom to hackers who infiltrated its system (CBS News). Crisis Ahead (Book by Edward Segal).Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021