Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar.One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the filmmakers.To repair the damage caused by his comments regarding his ex-wife, Jennifer Garner, Affleck must spend the rest of the publicity tour in damage control mode. In this episode, we discuss three key lessons for anyone preparing for an important media interview. Mentioned in this episode: Ben Affleck Addresses Response to Howard Stern Interview and Talks About Batman & George Clooney, Jimmy Kimmel Live, December 16, 2021Ben Affleck on Dealing with Paparazzi and His Divorce From Jennifer Garner, The Howard Stern Show, December 14, 2021 Ben Affleck Tried to Drink Away the Pain. Now He’s Trying Honesty, New York Times, B. Barnes, Feb. 18, 2020, Updated July 27, 2021. Need help preparing for a PR crisis? Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. Listen + Subscribe on Stitcher or Apple Podcasts© Molly McPherson 2021