Although strategy and competitive intelligence professionals use a variety of strategic frameworks to contextualize market data, in many organizations, internal transactional data is overlooked and underleveraged.  In this episode of SCIP IntelliCast, we talk with Randy Brown about: Overcoming common challenges in growth strategy development - Recommendations on how CI can work across departments to overcome organizational (and skills) barriers around insights, strategy & execution The value of your internal transaction data - How CI and marketing professionals can use account data already in your CRM to test strategic hypothesis, triangulate against external data you're already using, and identify hidden revenue opportunities3 tools to apply to your transactional data  - How to use RFM (Recency Frequency Monetary Value Analysis),  GMM, and "Ketchup Mustard" analysis to identify hidden revenue and profit opportunities