This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by William Massena, Founder of Massena Lab. Ariel and William dive deep into what Massena Lab does, and how some of their collaborations work. William talks about the other sides of the business that not everyone sees, and how they are much more than a collaboration company. Ariel asks about Williams’ entrepreneurial endeavors that led him here, and how having a good pulse on the community plays a part in his efficiency and success. They talk about the cost effectiveness in manufacturing watches in Europe as opposed to Asia, and a bit more into how watches are made today. William talks about what it takes to keep a company's interest today that is wanting to work with Massena Lab, and what the difference between a “Creative Director” and a “Producer” would be in the watch design world. To stay updated with William and Massena Labs:Instagram - @Therealmassena - https://www.instagram.com/therealmassena/ Instagram - @Massenalab - https://www.instagram.com/massenalab/ Website - https://massenalab.com/ To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!