In today's fun episode you’ll hear directly from Bedros Keuilian and Craig Ballantyne on what’s working now for growing your business or brand using social media.  --   00:44 - The first step to success on social media is to stand out and be absolutely clear on who you’re serving. Your goal is to create a ‘pattern interrupt’ and get users to pay attention to you. 07:13 - Discover how using social proof is absolutely essential to having better quality ads. 22:39 - Learn the seven word rule to apply to all forms of your marketing. “Enter the conversation in the prospect's mind”.  26:28 - One of the best strategies to use when it comes to your creating your core offer. 31:10 How to get access to and directly learn from Craig on how to build your social media following.      "The more direct you can be, the greater chance your offer is going to work" - Craig Ballantyne