Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why listening and asking the right questions help get customers on the same page of your brand How to get your brand story to become your customer’s story Why it’s key to stay in charge of the conversation while on a sales call How to use peer-to-peer conversation between current clients to help convince potential clients Why everything comes back to problem-solving and connecting with your audience How to better design your sales tactics for long-term results     Resources Mike Martin Mike Martin on Twitter, @brokkusa Brokk Inc. Jay Schneider Bricking Solutions Pneumat-O-Ring Dave Ederer "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.