What you’ll learn in this episode: How Kirsten’s international upbringing influenced her taste in jewelry Why relationships are at the heart of Kirsten’s business How Portobello Road has changed over the years, and why there’s a dearth of good jewelry in the UK right now Why buying well is the key to selling well as a dealer Why the best business strategy is to sell jewelry you love About Kirsten Everts Kirsten Everts is a jewelry dealer and the founder of FRAM, a jewelry business specializing in buying, selling, and valuing 20th century jewels. Kirsten founded FRAM in early 2018 after completing the Graduate Gemology course at GIA and a further 20 years acquiring experience in fields varying from auction (Christie’s, London and Bonhams, Paris) to retail (de GRISOGONO, Geneva) and art advisory (Gurr Johns, London). Kirsten holds a permanent stand on Portobello Road in London, and she participates annually at international jewelry trade fairs in Miami and Las Vegas.  Photos available on TheJewelryJourney.com Additional Resources: Instagram Website Transcript: It’s not easy to get a stand on London’s Portobello Road, but with tenacity and some luck with timing, jewelry dealer Kirsten Everts scored a permanent spot to sell her unusual 20th century jewels. Since then, Kirsten has found a group of loyal clients who love “weird” jewelry as much as she does. She joined the Jewelry Journey Podcast to talk about why Portobello Road is changing; her strategies for choosing the best vintage jewelry; and why she will never sell another style of jewelry, even if it means making less money. Read the episode transcript here.    Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. This is a two-part Jewelry Journey Podcast. Please make sure you subscribe so you can hear part two as soon as it comes out later this week. Today, my guest is Kirsten Everts. Kirsten is a jewelry dealer in West London on Portobello Road. If you’ve been to Portobello Road, you know it’s where you can find probably more antiques and vintage finds than anywhere on the planet. Kirsten is originally from Sweden and has lived in several places around the world. We’ll hear all about Portobello Road and her jewelry journey that brought her there today. Kirsten, welcome to the program.   Kirsten: Thank you. I’m very pleased to be here.   Sharon: Tell us about your jewelry journey.   Kirsten: It started quite late in life, probably around when I was 13 or 14 years old, when I started accompanying my parents to viewings at Christie’s and Sotheby’s. I was maybe aping their style a bit. They were more interested in Russian silver and Fabergé and gold boxes. That was the way it was then, but it did pique my interest for small, historical, beautiful objects. Of course, it didn’t hurt that they shone brightly, as they were adorned by gems and diamonds.    At the time, I was young and easily enamored by things that shone, and there was these big estimates and results attached to them. I think at the time, the girls my age who were my friends were receiving fairly important gifts in the form of a Cartier love bangle or maybe a Chopin ring. It may have bothered other people to not get them, but it certainly never bothered me because I started to develop a fairly individual and non-branded taste at the time, even though this was a bit later.    Because, as you mentioned, I’ve grown up in all these countries, some of which are not possible to visit safely today, I saw a lot of ethnic jewelry. It would be brass or copper and silver and feathers and wood. My mother never really wore important jewelry, but she looked absolutely tremendous in this ethnic jewelry. That marked me because not only was she beautiful wearing it, but I understood that these pieces meant a lot more to the tribes they were coming from than a love bangle that has been produced over and over.    So, that’s a little bit about how it started. It evolved later with studies in art history and applied art