Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches.   Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.