John O’Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by just being you…as scary as that may seem at times. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.