24 min listen
#318: The One Narrative Framework You Need for Effective Business Storytelling
#318: The One Narrative Framework You Need for Effective Business Storytelling
ratings:
Length:
41 minutes
Released:
Aug 2, 2021
Format:
Podcast episode
Description
Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Released:
Aug 2, 2021
Format:
Podcast episode
Titles in the series (100)
#0: Why Story, Why Now? with Jay Baer: Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backsto by Business of Story