37 min listen
#323: Why the Most Skilled Storytellers Start With the ABT
#323: Why the Most Skilled Storytellers Start With the ABT
ratings:
Length:
55 minutes
Released:
Sep 6, 2021
Format:
Podcast episode
Description
David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the immense power of the ABT in their work helping corporate clients land new clients and advance innovation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Released:
Sep 6, 2021
Format:
Podcast episode
Titles in the series (100)
#1: Winning the Story Wars with Jonah Sachs: Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story. by Business of Story