UNICEF Australia used digital transformation as the catalyst to change the way it raises funds to improve the lives of children, moving from four big appeals a year to an “always-on” fundraising approach.In this week’s episode of the iTnews Podcast, chief operating officer Sarah Grattan unpacks UNICEF Australia’s IT and digital structure and strategy, as well as a continuing transformation effort that began not long after she joined the not-for-profit in May 2018.