If you've been listening to the past few episodes of Socially Modern, you know we can't stop stressing how important it is to KNOW YOUR IDEAL CLIENT!  It is so important to be SPECIFIC so that you can identify pain points, connection points, plan your content, and to become an expert in your field. As Jessie says, you want to become a big fish in a small pond... not a small fish in a big pond! Don't try to serve everybody... this is what sets you apart and makes you an expert in your chosen specialization. But is this easier said than done? How do you go about deciding who your ideal client is? How do you create a marketing plan based on that? Not only do we break down our 10 minute strategy and planning session technique in this episode, but we've created a TOTALLY FREE resource that will walk you through the process! You can download it here: https://tinyurl.com/sociallymodern7   Book a call with us to talk about moving to eXp and joining SMCo!   Book a call with Jessie: https://calendly.com/jessiesellsaz/joinsociallymodernco   Book a call with Stephanie: https://calendly.com/stephanie-mainville/join-sociallymoderncollective   Follow us on social media! You can follow Socially Modern on Instagram at: https://www.instagram.com/sociallymodern/   You can follow Jessie here: https://www.instagram.com/msjessielockhart/ https://msjessielockhart.com/ https://www.youtube.com/channel/UC1K7T-vtDiL98NCA7WCuUNw https://www.tiktok.com/@msjessielockhart   And Stephanie here: https://www.instagram.com/heystephaniemainville/ https://msha.ke/heystephaniemainville/ https://www.tiktok.com/@stephaniemainville   Don't forget to screenshot while listening to our podcast, share it on IG, and tag us @sociallymodern!  If you love this podcast so far, please leave us a review to help other people find our show. And make sure you hit subscribe on your favorite podcast streaming app so you don't miss a thing!