36 min listen
Tracy Chan on Twitch Music, Helping Artists Monetize, and the Creator Economy
FromTrapital
ratings:
Length:
39 minutes
Released:
May 21, 2021
Format:
Podcast episode
Description
Twitch’s VP Head of Music, Tracy Chan, came on the podcast to talk about how artists on Twitch are making money. The number of artists making $25,000 on Twitch has grown 16x since the pandemic started. For those making $50,000 or more, the median viewership is 183 fans. That’s wild! We talk about how artists use the platform, gaming culture’s influence, and where the creator economy is heading.Tracy joined Twitch in 2020. He left Spotify where he launched Spotify for Artists, and worked at YouTube before that to help launch its creator platform. Tracy has seen the creator economy at every stage. If you’re interested in this topic, this is the podcast for you.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Tracy Chan, @tracypchan, twitch.tv/musicLink: Twitch’s Rockonomics - a case study on how musicians make money on the platformTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. trapital.co/newsletterAdvertising Inquiries: https://redcircle.com/brands
Released:
May 21, 2021
Format:
Podcast episode
Titles in the series (100)
Mike Weissman on SoundCloud’s Creator Strategy, How it Compares to a Startup Accelerator, and What it Means to be a SoundCloud Rapper: Mike Weissman, President of SoundCloud, came on the pod to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its... by Trapital