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Tracy Chan on Twitch Music, Helping Artists Monetize, and the Creator Economy

Tracy Chan on Twitch Music, Helping Artists Monetize, and the Creator Economy

FromTrapital


Tracy Chan on Twitch Music, Helping Artists Monetize, and the Creator Economy

FromTrapital

ratings:
Length:
39 minutes
Released:
May 21, 2021
Format:
Podcast episode

Description

Twitch’s VP Head of Music, Tracy Chan, came on the podcast to talk about how artists on Twitch are making money. The number of artists making $25,000 on Twitch has grown 16x since the pandemic started. For those making $50,000 or more, the median viewership is 183 fans. That’s wild! We talk about how artists use the platform, gaming culture’s influence, and where the creator economy is heading.Tracy joined Twitch in 2020. He left Spotify where he launched Spotify for Artists, and worked at YouTube before that to help launch its creator platform. Tracy has seen the creator economy at every stage. If you’re interested in this topic, this is the podcast for you.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Tracy Chan, @tracypchan, twitch.tv/musicLink: Twitch’s Rockonomics - a case study on how musicians make money on the platformTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.  trapital.co/newsletterAdvertising Inquiries: https://redcircle.com/brands
Released:
May 21, 2021
Format:
Podcast episode

Titles in the series (100)

Gain insights from top execs in music, media, and entertainment. Trapital founder Dan Runcie interviews hip-hop heavy hitters to explore the trends that shape the rest of the business world. Learn more at https://trapital.co