Christina Goette, co-founder of Shape Up San Francisco Coalition, discusses the wide range of efforts to reduce sugary drink consumption in the Bay Area and situates SSB work along the spectrum of prevention. From education initiatives, to organizational culture change, to policy advocacy, the spectrum of prevention provides multiple avenues for decreasing sugar sweetened beverage consumption. Reflecting on the journey of passing San Francisco's  SSB tax, which was unsuccessful when it was first proposed in 2014, Christina emphasizes the importance of centering the voices of communities who are disproportionately burdened by beverage industry's predatory marketing as well as ensuring tax revenues are reinvested directly back into these communities. She shares how building authentic partnerships with community-based organizations who are grounded in their communities and have community trust was central to the passing of the tax in 2016. This episode of In Praxis is a part of Season 2: Sugar Sweetened Beverage Taxes.
The information, opinions, views, and conclusions proposed in this episode are those of our podcast guests.