Ep 98 Michael Ventriello - Dental Marketing Interview starts at - 10:50 Ventriello Communications - B2B Marketing within the dental industry http://www.ventriello.com/about.html We talk about the companies he works with and his thoughts on what is important in todays profession How to be a change agent Managing clients expectations How do you choose a name for your business How do we get insurance companies pay for lesser used but more appropriate codes? How much time should a hygiene appointment be? What should be included in your baseline/new patient appointments? The article is here - http://www.dentistryiq.com/articles/2017/07/you-saw-some-great-products-at-the-dental-meeting-have-you-been-told-to-curb-your-enthusiasm.html Using handouts for your dentist when you find a cool product at a show What is your personal brand? Contact Info Facebook, linkedin, twitter - just search him! Storytime With Michelle Periodontology 2000 vol. 71 year 2016 Ultrasonic vs Hand Instrumentation in Periodontal Therapy Clinical Outcomes