15 min listen
How to destroy your year-end letter
ratings:
Length:
12 minutes
Released:
Nov 4, 2010
Format:
Podcast episode
Description
Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real organization, we reconstruct the scene of the crime. Don't let this happen to your fundraising! Warning: Satrical content. Do not take the advice you hear on this podcast!
Released:
Nov 4, 2010
Format:
Podcast episode
Titles in the series (100)
Donor-Centric Newsletters, Part 1: Why You Should Have One: Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric... by Fundraising is Beautiful