38 min listen
#26 Persuasive Storytelling with Brent Adamson, Global Head of Research and Communities at Ecosystems
#26 Persuasive Storytelling with Brent Adamson, Global Head of Research and Communities at Ecosystems
ratings:
Length:
48 minutes
Released:
Jun 7, 2022
Format:
Podcast episode
Description
In this episode of Winning the Challenger Sale, Jen is joined by Brent Adamson, the Global Head of Research and Communities at Ecosystems and former Distinguished Vice President at Gartner. They discuss persuasive storytelling from the perspective of using emotional selling to start a conversation, pique interest, influence purchasing decisions, and build long-term relationships by focusing on a customer's feelings rather than logic or the product's features.
Released:
Jun 7, 2022
Format:
Podcast episode
Titles in the series (100)
#6 The Value Demo: On this month's episode, hosts Mike Randazzo and Jen Allen talk demos. The good, the bad and the ugly. Every sales person needs to demo their product or solution in some way, at some point, but the reality is there is much more that can go wrong with demos than right. Listen as Mike and Jen discuss demo traps to avoid, and the characteristics of best in class demos to keep in mind as you lead them at any stage of the sales process. by Winning the Challenger Sale