40 min listen
#28 Persuasive Storytelling with Nick Capozzi, Head of Storytelling at Demostack
#28 Persuasive Storytelling with Nick Capozzi, Head of Storytelling at Demostack
ratings:
Length:
37 minutes
Released:
Jun 21, 2022
Format:
Podcast episode
Description
In this episode of Winning the Challenger Sale, WTCS host Jen Allen is joined by Nick Capozzi, Head of Storytelling at Demostack. They discuss how to use descriptive words and ideas to help prospects visualize themselves as part of your story and relate better to the ideas or products you're selling.
Released:
Jun 21, 2022
Format:
Podcast episode
Titles in the series (100)
#4 The Teaching Opportunity: Have I earned the right to ‘teach’ my customer yet?Listen to hear hosts Mike Randazzo and Jen Allen discuss how Challengers leverage credibility building and effective questioning to then introduce the right insight, at the right time. by Winning the Challenger Sale