Why do we drive on only one side of the road? Why don’t we sing in libraries? Why wear a swimsuit?For Professor Michele Gelfand, it all comes down to culture. As a cross-cultural psychologist, Gelfand is fascinated by social environments and their effects on human behavior, particularly, how strictly people adhere to social norms.In this episode of Think Fast, Talk Smart, Gelfand joins host and lecturer of strategic communications Matt Abrahams to explain why some cultures are “tight” and “have strict social norms,” while others are “loose,” with “more permissibility of behavior.”SHOW NOTESStanford GSB InsightsThreatening Language Can Be Contagious. This New Tool Tracks Its SpreadWhy the Pandemic Slammed “Loose” Countries Like the U.S.MicheleGelfand.comRule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our WorldMindset Quiz: How Tight or Loose Are You?Other articles: The loosening of American culture over 200 years is associated with a creativity–order trade-offThe relationship between cultural tightness–looseness and COVID-19 cases and deaths: a global analysisSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.