Ever wonder what the most successful books launches of all time have in common? Today's guest Daniel Decker has ran many of them...and he breaks it down in this interview, including: -how he build a book brand with Jon Gordon to 5M+ copies sold -how many copies it actually takes to hit the bestseller lists -why he always uses "launch teams" and how to set them up effectively -what success looks like in week 1 of your launch (and the 2-3 things that actually sell copies) -how to setup your book to sell well long term Buckle up. This was a fast paced interview where we covered a ton of ground. If you're launching (or relaunching) a book...you don't want to miss this episode.