So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year.One Canadian study (McGill University in Montreal) predicts more than 36,000 job openings to become available in the PR Industry in Canada by 2026.In general, a PR pro is responsible for managing the relationship between an organization and its various audiences, including stakeholders, investors, the media, the government, and the general public. Each audience has different needs and an organization’s objectives with regards to each audience differ. So PR pros are tasked with creating and implementing communication strategies to:Provide informationManage the organization or individual’s reputationPositively influence public opinionEffectively respond to crisesComply with government enforced transparency laws and regulationsIf you’re graduating now and entering the workforce, it’s an exciting time – with new technologies daily but accompanied by ever escalating audience expectations for engagement and openness.In this episode, Communications Vet Michelle Garrett offers her thoughts for those starting out to help them navigate the inevitable bumpy roads and choppy waters. Guest: Michelle GarrettEmail michelle@michellegarrett.comWebsite https://michellegarrett.com/ Follow Michelle on Twitter @PRisUs Listen to Michelle’s other episodes on Stories and StrategiesSnake Oil on Apple Podcasts – on SpotifyPR Trends on Apple Podcasts – on SpotifyRead Michelle's article in Muck Rack on this topic PR AssociationsThe Canadian Public Relations SocietyThe Canadian Association of Communicators in Education The Chartered Institute of Public RelationsThe Global Alliance for Public Relations and Communication ManagementThe International Communications Consultancy OrganisationThe Institute for Public RelationsThe International Association of Business CommunicatorsThe Public Relations and Communications AssociationThe Public Relations Institute of AustraliaThe Public Relations Society of AmericaThe Public Relations Society of IndiaWomen in PRDo you want to podcast? Book a meeting with Doug Downs to talk about it.Email Doug directly doug@storiesandstrategies.ca Follow us on:LinkedInTwitterInstagram