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Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io

Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io

FromDemand Gen Chat


Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io

FromDemand Gen Chat

ratings:
Length:
47 minutes
Released:
Aug 4, 2021
Format:
Podcast episode

Description

In today's episode, we sat down with Metadata's VP of Marketing, Jason Widup, and Director of Growth, Mark Huber to chat in-depth about their framework for crafting their strategic narrative, the benefits of failing fast, and how a team of 2 gets more done than a marketing team of 80+. Jason and Mark are transparent about their strengths, and even their weaknesses and provide tons of actionable insight you could leverage in your org today.
Show Notes:Jason Widup: https://www.linkedin.com/in/jasonwidup/
Mark Huber: https://www.linkedin.com/in/markehuber/
2021 Benchmark Report: https://metadata.io/resources/blog/labor-of-love-the-metadata-2021-benchmark-report/
Conversation Ads Results: https://metadata.io/resources/blog/linkedin-conversation-ads-campaign/
April Dunford's Book, Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Learn more about Chili Piper: https://www.chilipiper.com/
Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!
Released:
Aug 4, 2021
Format:
Podcast episode

Titles in the series (32)

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!