Join Ekta as she sits down to talk with Estée Lauder’s very own Susan Akkad, Senior Vice President of Local and Cultural Platforms and Corporate Innovation. Susan connects the dots of how beauty brands should be analyzing the cultural needs of their consumers and how she approaches the evolving need of consumers world wide with a holistic outlook. The conversation focuses on truly understanding the multidisciplinary needs of beauty buyers and navigates through the complexities of building unifying connections that allow for the building of trusted reputations for brands on a global and local scale.

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