In this fragrance Friday we chat with Whitney Swales, Founder of Wit & West Perfumes to learn about her nature inspired line and also to dive into the world of natural vs synthetic scents. Whitney shares a wealth of information and knowledge about all things fragrance including the break down of why certain scents smell different based on how they may be distilled and processed all the way to the history of fragrance. Fun fact: did you know that cologne doesn’t imply that it is a scent for men? Learn more similar fragrance facts during this very special fragrance friday!

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