Western countries are becoming increasingly conscious about their use of sugar. Poor health statistics and, in Britain, the recent sugar tax on soft drinks, are causing food and drink manufacturers to cut back. This has provided a market opportunity for makers of alternative, natural sweeteners, such as Pure Circle. In this episode of Boardroom Talk, Julia Faurschou talks to the group's chief executive, Magomet Malsagov, about the group's growth plans. Hosted on Acast. See acast.com/privacy for more information.