51 min listen
How BBDO Does Business Development - Nicole Landesman
How BBDO Does Business Development - Nicole Landesman
ratings:
Length:
32 minutes
Released:
Apr 12, 2019
Format:
Podcast episode
Description
Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner.
We discuss:
- The BBDO new business process
- What’s going on inside a marketer’s mind during a pitch
- What makes a useful pitch brief
- Moving form planning to business development
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
We discuss:
- The BBDO new business process
- What’s going on inside a marketer’s mind during a pitch
- What makes a useful pitch brief
- Moving form planning to business development
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Released:
Apr 12, 2019
Format:
Podcast episode
Titles in the series (100)
What Makes People Buy Things? - Richard Shotton, Data Boss by Sweathead, A Strategy Podcast