Laurie Meacham is the Manager of the Customer Commitment and Social Media team JetBlue Airways. She helped shape JetBlue's social strategy and form the framework for a cross departmental working group. Officially started in October 2010, the Salt Lake City-based team currently consists of 25 crewmembers and operates in tandem with New York City-based experts from other departments, including Corporate Communications, Marketing, and Loyalty to address customer concerns or deliver real-time customer feedback to those internal resources best suited to address them.