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One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother

One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother

FromSweathead, A Strategy Podcast


One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother

FromSweathead, A Strategy Podcast

ratings:
Length:
29 minutes
Released:
Jul 18, 2022
Format:
Podcast episode

Description

Maria Van Buskirk is Head of Strategy at Media by Mother. Mother is notorious for its creativity. So you'd expect Media by Mother to be notorious for its creativity in media. 
But how does it all work, especially in a city like New York that can make creativity feel so corporate and where big budgets and a fetish for efficiency can dull many creative spirits?
In this episode, Maria shares with us how media thinking can help ideas before they happen and when to bring a comms planner in to play.
You can find Maria here: https://www.linkedin.com/in/maria-van-buskirk-01317540/

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Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
Released:
Jul 18, 2022
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.