On today's show, you are going to hear from Caitlin Heikkila who is the Social Media Manager for
Allure. For over 6 years, Caitlin
has been building communities for brands like Food.com, The Cooking
Channel, Bed Bath & Beyond and Everyday Health. She really
understands the importance of community and community management​--
it takes a smart, focused person to stay in the trenches for that
period of time!  You'll hear all about Allure's
strategy of using social to drive traffic to their site and you'll
also hear a little bit about the digital transformation of
print.