Today, Gensler Design Director Meena Krenek speaks with Red Bull's Southeast Vice President of Marketing Alastair Dickson. The two dissect the importance of 'why' – why Alastair was interested to the Red Bull brand in the first place, why Red Bull decided to move its new Southeast HQ into an abandoned warehouse in a burgeoning part of Atlanta, and why design is pivotal to cultivating customer experience and fostering a positive, productive workplace that inspires employees everyday.