It’s no secret that retail has experienced a tumultuous time, and as cities continue to grow and face new challenges, retailers now more than ever are adapting to today’s demands. In today’s episode of the Gensler Design Exchange, Kathleen Jordan, co-studio director and resident retail expert at Gensler, owner and chief retail strategist Charlotte, sits down with Jordan Dollard of Esther & Elsa, to understand what the evolution of retail will bring and speculate what the next-generation shopping experience will look like.