Imagine being told you’re crazy and your market will never make any money but then swooping into it anyway right before it explodes into a thriving industry! Sandra Williams is a construction manager, entrepreneur, and investor. She has been Vice President of Northstar Construction and Development, LLC for the past 6 years. What’s super fascinating is she went from custom home builds to flipping, and now she's doing reuse projects, new builds, and a heap of construction projects that are all aligned with the market that she's in. In this episode, Sandra gives some impactful tips on trusting your gut even when it goes against the grain and being a leader in your market by looking at what's needed and leveraging creative reuse to make it happen!If you’re looking for some hard-hitting, actionable strategies on how to trust your gut over your fears, then jump into the conversation, and let’s dig a little deeper!Quotes• “We would drive by buildings that were just abandoned… And we could see there's money to be had there.” (9:25 - 9:32)• “We finally realized that we just have to do this on our own. And so we took a massive leap of faith and didn't have that guaranteed income, and then that's when we started doing partnerships with other people and buying land on our own.” (11:05 - 11:20)• “People thought we were crazy for flipping in the area that we were flipping. They're like, you're never gonna make any money. And we both just looked at each other and said, Welp, we’ll figure it out. So that's what we did.” (13:05 - 13:16)• “You know your vision… You know where you're going. If you let them tell you, ‘No, this is really what you need to do,’ it's going to circumvent your whole step your whole process, and then you will not see the results that you are trying to get.” (18:18 - 18:38)• “You really have to keep your focus on the end goal in mind… Know what your focus is and keep that.” (24:18 - 24:33)• “If you create a project that is in line with the goals of the municipalities, you will have a red carpet.” (31:04 - 31:11)Connect with Sandra Williams:IG: @northstarconstructioninvestorsWebsite: https://northstarconstruct.com/ Resources Mentioned: The Big BurnYour Voice Matters. We appreciate your feedback and would like to hear from you. Click here to answer a few questions about our podcast: https://airtable.com/shr8fJS0a0uHedcza P.S. I would love your review. If you enjoyed this episode, please leave a review and comment on Apple Podcasts. Select ‘Listen in Apple Podcasts’ then choose the ‘Ratings and Reviews’ tab to share what you think. I would really appreciate it. Thanks! How To Join the InvestHER Movement 1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via:Apple Itunes SpotifyAmazon MusicAndroid  Stitcher  2) The Real Estate InvestHER Membership Our Membership focuses on three pillars: Real Estate Investing, Business Strategies, and Self-Care. This is a one-of-a kind membership for experienced women who are looking to take their business to the next level while living life on their own terms. 3) InvestHER Community on Facebook We have thousand of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!  4) InvestHER Meetups Around the Globe We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!   5) InvestHER™ eXp TeamOur missio