SMMS #044 - On today's episode of Social Media Marketing School, I am going to be taking through some tips so that you can improve your Facebook/Instagram Video Ads.
Video ads are my favourite form of content medium for ads. The data they provide, in my opinion, is much easier to analyse so that you can review different creatives and retarget the right audiences.
Some of the tips I discuss include:

Grabbing the attention early
The optimum length for your ad
Using the right dimensions
Utilising captions
Understanding your video Key Performance Indicators
Having a Facebook pixel installed

I hope this episode provides you with some actionable tips so that you can now go and create the perfect video ad.
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