SMMS #049 - On today's episode of Social Media Marketing School, I am going to be teaching you how to build brand loyalty.
You need to build a loyal customer base.
Why? Because loyal customers are profitable customers. They're cheaper to market to, they spend more money and they make purchases more frequently.
However, only 27% of sales end up becoming one of these loyal, repeat customers. We want that percentage to be WAY HIGHER.
So, in today's episode I discuss the following:

Engaging with your customers
Utilizing influencer marketing
Asking for feedback
Focusing on customer service

I hope this episode provides you with some actionable tips so that you can increase brand loyalty and increase your return customer percentage.
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