SMMS #101 - Many believe that they will end up getting a content stream of inbound leads and sales if they are to just keep creating content on social media. Now, this isn't impossible and it certainly has been done before. But, you are making the sales process much more difficult than it needs to be.
Somebody is only ever going to buy your product or service once trust has been established. Through content alone, this is going to take a very long time. That's why you need to have supporting assets alongside your content, that are going to give your audience more brand touchpoints, which in turn is going to build that trust at a faster rate.
It's those further brand touchpoints that I talk about in today's podcast episode.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase the speed at which you build trust with your audience and consequently leads to more sales and money for your business!
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