If you cannot connect with your prospects, your sales will not reflect your expertise, even if you provide the best product and service! Tom reminds you to become the contractor of choice by connecting with your clients.   In this episode, we talk about…  What does connecting with prospects look like Understanding your prospects' interests before speaking with them Asking questions to your clients allows you to connect with them   Resources: Please leave us a review & share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361 Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid     The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.