Tom and Steve explore how contractors can use sales coaching as a strategic advantage in business. Listen now to learn how to improve the overall performance of your sales and increase the revenue of your business.   In this episode, we talk about…  Experiences of Tom and Steve with bad salespeople The real purpose of coaching The concept of holding space and why Steve doesn’t like it How selling with Shin-fu makes all the difference The biggest change Steve noticed in his sales process after practicing Shin-fu Some sales tips and tricks to increase your sales   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig