Kate Davis is the Founder and CEO of Knockout, a collection of safety rings for women. From childhood Kate was taught about the dangers of navigating the city as a girl. She quickly realized this was not the world she wanted for girls and women, and she developed a lasting interest in making women feel more powerful through personal safety. Kate believes personal safety should feel fun, rather than burdensome. With Knockout women can carry their personal safety as part of their daily style without having to compromise. More than just jewelry, Knockout is a community for women looking for camaraderie, encouragement, safety tips, and financial advice. Through Knockout, Kate wants to help women tap into their own power. Even from a young age, safety was important to Kate and something she was thinking about on a daily basis. Little did she know, many other women were thinking about it too. In today’s episode we talk about what led Kate to creating safety jewelry, how she creates many of the pieces in her living room, having conversations with other women about staying safe, why Kate chose to use press for advertising, identifying areas that your customers care about outside of just the transaction, using video to connect with your audience in ways captions and product photos can’t, how Kate found the confidence to start making Reels, engaging content when you’re selling products, and so much more. SHOW NOTES Lights, Camera, Reels: Instagram Reels Mini Course Use the code SHINE25 for 25% your orders at hi-knockout.com. Connect with Kate on IG @knockout.ny CONNECT WITH ME Website Instagram