54 min listen
Emotion By Design - Greg Hoffman just did it for Nike
Emotion By Design - Greg Hoffman just did it for Nike
ratings:
Length:
57 minutes
Released:
Jul 18, 2022
Format:
Podcast episode
Description
Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
Jul 18, 2022
Format:
Podcast episode
Titles in the series (48)
Refreshing your brand and establishing trust: Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace. by On Brand with ALF & Rory Sutherland