This episode is brought to you by Sendlane.   Where do you go to find a female plumber? That was the “aha” moment when the founders of Matriarchy Build thought, “wouldn’t it be cool to create a community and a resource for people looking for female plumbers, electricians and contractors?” They figured if this was something they wanted, perhaps other women might want this too.   In today’s episode, we interview Gabriella Ainslie and Lacey Soslow, Co-founders of Matriarchy Build. Matriarchy Build creates a space to talk with a diverse group of women about renovation, design and DIY projects. Think of it as “telehealth but for DIY” where women (and everyone else) could get honest advice and feedback and feel empowered to get their home project done.   In today's episode, we discussed:   * Gratefulness for experiencing the tough moments of their life, because those experiences have turned into some great unforgettable lesson which empowered them later on * How they got the idea for the brand and why the brand exists * How Lacey and Gabriella met * How networking, in the beginning, was challenging * How this company is not just selling a particular service,they are selling trust * What were the most challenging parts for them before establishing this brand? * Their advice for their younger selves? * How a consumer uses their service and platform * How a pro applies to work on the platform * Their future vision * What projects they handle?   Join Ramon Vela and Gabriella Ainslie and Lacey Soslow, Co-Founders of Matriarchy Build as they break down the inside story on The Story of a Brand.   For more on Matriarchy Build, visit: https://matriarchybuild.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!