Melanie Masarin is the founder of Ghia, an alcohol-free spirit designed to tantalize the tastebuds. After a Crohn's diagnosis, Melanie had to greatly reduced her alcohol intake. During a trip to Milan, Melanie found there were few non-alcoholic options available for drinkers who craved the tasting notes of bitters-based aperitif. In this episode, Melanie shares the trajectory of her non-linear career path, with stints that included Head of Experience at Glossier and Creative Director at Dig Inn. Mélanie shares how she managed pivoting launching a brand during the pandemic, and how her memories growing up by the Mediterranean shaped the identity of Ghia.