LTB S02 E15 The most valuable branding lessons from season 2

LTB 006 Ian Paget talks about how to build a community, the importance of strategy and how to design logo's that work in the real world.: It's not about how it looks, it's about how you feel. In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and how to design logo's that work in the real world. It's a really fun conversation with lot's of value. We talk about: The logo geek story Building your own community The new wave of strategy Logo testing Logo design Creating a personal brand You can find Ian on twitter, his own website. Check it out because he shares a lot of great value. I also recomend joining the logo geek community, it's a great community filled with value. by Let's talk branding

60 min listen

LTB 001 Branding and webdesign with Gil Huybrecht: In this episode I talk with GIl Huybrecht, he's an amazing web/identity designer. We talk about how to use typography to create website that are 'on brand'. We talk about managing expectations and negative feedback from your client. Gil also explains how he grew his dribbble audience to over 8000 followers. by Let's talk branding

28 min listen

LTB 002 Henk Willems: award winning branding veteran: In this episode I talk with Henk Willems, he's a veteran in graphic design and branding. Having worked in agencies such as Duval, he has done a lot of award winning, iconic work. In the podcast we talk about brand strategy, brand manifesto's, how to present your identity work and how to grow as a designer. I hope you enjoy! by Let's talk branding

45 min listen

LTB 005 Aaron Pierson talks about brand strategy, customer research and disrupting the market.: In this episode I talk with Aaron Pierson, he is an Amazon best selling author, owner of brand consulting agency Vitals, podcast host and much more. We talk about brand strategy, disrupting the market, how to facilitate using lego and how to do customer research. Aaron is a branding boss and i hope you'll enjoy this value packed episode. by Let's talk branding

71 min listen

LTB S2 007 Summer Teal Simpson Hitch - Focus Lab: In this episode I talk with Summer, brand strategist at Focus Lab. She helped create the strategic framework at Focus Lab. Summer really breathes strategy and it's so inspiring to hear her explain her process and journey. by Let's talk branding

59 min listen

LTB 004 Fransisco Andriani, Co-founder of Asis, Brand identity specialist.: Hey guys! In this fourth episode I talk with Fransisco Andriani. Together with his girlfriend Clara Fernández he founded Asis, a graphic design studio based in buenos aires. Fransisco gives some great tips at the end, so stick around! by Let's talk branding

37 min listen

LTB 007 Mr. Ben Burns: COO of the Futur, digital director and educator: In this episode I talk with Mr. Ben Burns, as a digital director for blind and the COO of the future, he has been educating designers al over the world together with his mentor, chris do. We talk about makers and thinkers, dealing with confidence, stylescapes and Ben's personal story of how he got from being a Narcotics guy to where he is today. by Let's talk branding

38 min listen

LTB S2 011 Haraldur Thorleifsson - Ueno founder: In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno. by Let's talk branding

53 min listen

LTB 010 The ten most valuable branding lessons from this season: It was such an honor and interesting ride to start this first podcast season. I got to talk to some amazing people and learned a lot of things. I want to thank all of the guest from this first season and I look forward to the new season (starting june). by Let's talk branding

17 min listen

LTB 008 Karel-Jan Vercruysse: not so dull business strategy insights: In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull, Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the different frameworks of strategy, the importance of why and how to make companies future proof. by Let's talk branding

41 min listen

LTB 003 Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher.: Kristoffer has worked in the world of branding as a Strategist for 5+ years at Monocle, venturethree, Pentagram and Pearlfisher. Seeking to make brands express their essence in unique ways, Kristoffer works closely with Designers and other creatives to make sure the BIG idea always leads the way. by Let's talk branding

46 min listen

LTB S2 003 Steve Wolf - Inspired by the past, shaping the future.: In this episode I talk with Steve Wolf, he's one of my biggest design heroes so I'm super excited to talk to him. We talk about his inspiration as a designer, how to involve clients in the design process and a lot more. by Let's talk branding

43 min listen

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane by Let's talk branding

53 min listen

LTB S2 002 Armin Vit, founder of Brand New and design spectator.: In this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design blogs in the design community. Armin has been writing and commenting about logo and identity design for a long time. It makes him a really interesting guy to talk to. Enjoy! by Let's talk branding

45 min listen

LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding.: In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason trough one of the many great pieces of content he puts out there, the brand spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand. by Let's talk branding

66 min listen

LTB S2 010 Marty Neumeier - Brand Mastery: In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, Zag and now his lates book Scramble, he is a true inspiration to me. by Let's talk branding

53 min listen

Wouter Sel - Brands In Motion: In this episode I talk with Wouter Sel, co-founder of Volstok, an award winning animation studio. We talk about the intersection between motion and branding, the return of the mascotte and much more. How we can create brands that are moving, breathing things that connect with their audience. Enjoy! by Let's talk branding

42 min listen

Q&A: Getting authority in design: In this episode, I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients. by Let's talk branding

35 min listen

LTB S2 004 Tom Green & Daniel Tibi from Edenspiekermann: In this episode I talk with Tom Green & Daniel Tibi from Edenspiekerman. We talk about working at a global agency, the dark side of German design and some other interesting cases. by Let's talk branding

44 min listen

LTB S2 005 Fabian Geyrhalter - turning commodities into love: In this episode I talk with Fabian Geyrhalter from Finien. This guy is a serieus knowledge bomb. We talk about turning ventures into beloved and trusted brands by using storytelling and other techniques. It's a really value packed episode, enjoy! by Let's talk branding

45 min listen

LTB S2 008 Mark Pollard - Strategy is your words: In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy! by Let's talk branding

59 min listen

LTB S2 001 Alex Antolino: creative director at Typeform. Creating human brands.: In this episode I talk with Alex Antolino. He is the creative director at Typeform. We talk about the rebrand at Typeform, how to create Human brands and much more. by Let's talk branding

47 min listen

LTB S03 E01 Chris Do - The art of conversation: In this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he developed 'the art of conversation'. We talk about 'how to prepare' for conversations, how to get in the right mindset, how to shift conversations and much more. In the end, we go on a bit of tangent and talk about user experience, the future of the futur and razorblades. Enjoy! by Let's talk branding

45 min listen

LTB S2 009 Melinda Livsey - Building a personal brand: In this episode I talk with Melinda Livsey, founder of Marks and maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse clients and much more. Melinda brings a lot of great stuff to the table so I hope enjoy! by Let's talk branding

49 min listen

Stef Hamerlinck - Using your creativity in strategy by Let's talk branding

22 min listen

Calle Stenqvist - Audio Branding: In this episode I talk with Calle Stenqvist, founding partner of Plan8. Plan8 is an innovation design agency for music and sound. We talk about the future of branding, how in a ‘screenless’ area audio will become a key part of branding. by Let's talk branding

44 min listen

LTB S2 006 Hernán Braberman - 3D branding: In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ... by Let's talk branding

44 min listen

Jonathan Stark - Value-Based Pricing: In this episode, we mind wrestle with Value-based pricing specialist Jonathan Stark. We debunk a lot of myths and take a hands-on approach on how to transition from hourly billing to value-based pricing. After you have listened to Jonathan talk, one thing will be certain: “Hourly billing is nuts!” by Let's talk branding

59 min listen

S03 E06 Geoff McAllister - Transforming your design business: In this episode, I talk with Geoff McAllister, founder of Studio Alumni, a brand studio based in Adelaide, Australia. We talk about how he is transforming his graphic design studio into a brand strategy business. by Let's talk branding

51 min listen

LTB S2 012 Graham Robertson - Beloved brands: In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding your brand purpose, mc-donalds, nike and much more. by Let's talk branding

44 min listen

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LTB S02 E15 The most valuable branding lessons from season 2

LTB S02 E15 The most valuable branding lessons from season 2

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